It might have been the 3 glasses of sangria I had last night, but I was transported. Transported to a world of swirling skirts, clapping hands, and pure emotion. I was transported into a world of flamenco dance right across the street from my own home. And what a show it was! I’ve seen flamenco in the birthplace of the dance (Seville, Spain), but I must say the 3 dancers and 3 musicians of Flamenco Por La Vida can rival even the best I saw there as they brought down the house lounge at the Clarendon Hotel.
And do you know how I ended up drinking cinnamon & clove spice sangria all night long?! A flyer in a coffee shop. I’m a nerd for checking out what other designers are doing – fonts, textures, colors, layouts, etc- so these beautiful flyers at Lola Coffee in downtown Phoenix totally drew me in. Monica Robles is the graphic designer, whose portfolio speaks for itself. Her designs are full of life, textures, and vibrant colors so no wonder Flamenco Por La Vida has her design their marketing pieces — both the dances and flyers have the same quality: passion.
This is the power of intuitive marketing & graphic design that pulls people in. By designing a piece that clearly portrays the essence of a company–or in this case, a dance troupe–people are drawn in and will follow through with an investment (ahem — 3 sangrias, tacos, and guacamole) and continuing brand loyalty. A simple, well-designed, and well-placed marketing piece can draw in new customers in an instant — and that’s what Monica’s design did to me.
The next flamenco show is this Sunday at 9pm at the Crescent Ballroom downtown, and I can’t wait. From seeing the flyers here, would you be convinced to join?
Posted by Quinn Whissen | 1 comments